Downtown Commons
Say Hello to DOCO
Sacramento is on the verge of a downtown renaissance, transforming into a vibrant hub of culture, dining, entertainment, and art. At the center of it all is DOCO—Downtown Commons—the city’s new gathering place where locals connect and visitors experience Sacramento at its best.
Creating a Brand That Moves a City
In partnership with the Sacramento Kings and ESC developers, the DOCO name and identity were developed to reflect the region's energy and share the magic of Sacramento with the world.
At the core of the brand is an abstract fractal arrow mark, symbolizing an “X marks the spot” because DOCO is where everything happens. The shapes within the mark represent the dynamic mix of experiences waiting inside.
A Bold Launch – Branded swag bags delivered to Sacramento’s movers and shakers to tell the story of DOCO.
Spreading the Word: DOCO was introduced to the public through ads in the San Francisco Chronicle, Sacramento Magazine, and the Sacramento Visitor’s Guide Bureau.
A Lasting Presence—The brand extended beyond its launch, influencing sculptures, environmental signage, and wayfinding throughout Downtown Commons
