About

Hello!

As the driving force behind GalFriday Creative, I operate an independent creative shop that has served dozens of clients and acts as a brain-for-hire for marketing and advertising agencies.

I have helped build brands and campaigns for several female-led businesses and organizations focused on women, from Birdies Slippers to Susan G. Komen Race for the Cure.® Additionally, I have conceived and produced a wide range of healthcare projects for UC Davis Health, Sutter Health, and the California Department of Public Health (CDPH).

Although marketing and graphic design are two of my passions, I also enjoy illustrating, visiting museums, taking art classes, and traveling.

Check out my portfolio—I’m currently open to new projects!

Let's chat

Agencies I’ve Worked With

  • 3fold Comm Logo

  • Augustine Agency Logo

  • Diaz-Vaughn + Co Logo

  • Franklin Pictures Logo

  • Glass Agency Logo

  • Hiltachk Margeting Group logo

  • Honey Agency

  • Rau&Moak

  • RSE - Runyon Saltzman Inc Logo

  • Sagent Marketing Logo

Services

Whether an illustration or a full-scale multimedia campaign, I provide customized solutions to bring your creative vision to life. Here’s a glimpse of what I specialize in:

  • I create impactful messages and ideas that resonate with diverse audiences, transforming them into successful and memorable campaigns.

    • Ideation

    • Strategy

    • Campaign Development

    • Art Direction

    • Experiential Activations

    • Partnerships

    • Community Engagement

  • I manage a project’s artistic direction from end to end, driving conceptual and visual decisions from idea through final deliverables.

    • Mood Boards

    • Sketches

    • Photography & Illustration Research

    • Art Direction Implementation Across Deliverables

  • I expertly handle crucial aspects of advertising design, including visually communicating messages, establishing brand identity, grabbing attention, creating emotional connections, organizing information effectively, differentiating brands, and guiding viewers to take action.

  • I effectively communicate ideas and information through visually compelling designs by strategically combining colors, typography, and imagery to create aesthetically pleasing layouts, logos, advertisements, packaging, and more. Meanwhile, I consider the target audience and brand identity, all while demonstrating strong problem-solving skills and attention to detail. 

  • Whether it’s a small business or a statewide campaign, I create logos and develop brands by gaining a deep understanding of the client and target audience. Then, I develop a visual identity that accurately reflects the brand’s values, personality, and message through design elements like color, typography, imagery, and form. This process culminates in a memorable logo that can be applied across various marketing materials to create a cohesive brand experience. 

  • I possess strong drawing and sketching skills, a creative imagination, a keen eye for color and balance, proficiency in illustration software, and the ability to translate concepts into visuals that effectively communicate.

    • Hand-drawn or Digital

    • Advertisements

    • Maps

    • Mascots

    • Murals

    • Posters

    • Spot Illustrations

Clients

I’ve collaborated with these clients on various creative projects, from branding to strategic concept development and implementation.

    • California Community Colleges

    • CCC - Associate Degree for Transfer

    • CCC - ICanAffordCollege.com

    • The CSU

    • Gift of Education

    • Mercy Education

    • NYC Leadership Academy

    • ScholarShare529

    • California Department of Boating & Waterways - Clean Vessel

    • CalRecycle

    • Cannon Power Group

    • Center for Land-Based Learning

    • WasteRight

    • Omni-Means

    • Placer Land Trust

    • JACO

    • Fremont Bank

    • Gift of Education

    • Golden 1 Credit Union

    • IncBig

    • Merchants National Bank

    • Parasec

    • Safe Credit Union

    • Scholarshare529

    • TriCounties Bank

    • Truth Enterprises

    • 4th & Hope

    • Empower Yolo

    • First 5 California

    • First 5 San Joaquin

    • Give Local Now

    • Meals on Wheels

    • NextMove

    • Sac Healthy Baby

    • Sacramento Region Community Foundation

    • Saint John's Program for Real Change

    • Society for the Blind

    • Stand Up Placer

    • WEAVE

    • Women’s Empowerment - Trellis Gardens

    • Alchemy - Golden 1 Center

    • Assembly - Golden 1 Center

    • Big Cheese Dog House - Golden 1 Center

    • Bike Dog Brewing Company

    • Capitol Beer Fest

    • FoodMaxx

    • Fork ‘n’ Road

    • Headlands Brewing Company

    • His & Hers Beer Notes

    • Lone Buffalo Vineyards

    • Magpie Café

    • Pangaea Bier

    • Porchetta House - Golden 1 Center

    • Sacramento Beer Week

    • Sactoberfest

    • SaveMart

    • BloodSource

    • California Health & Wellness

    • California Mental Health Services Authority

    • California Department of Public Health

      • Champions for Change

      • Nutrition Education & Obesity Prevention

      • California COVID-19 Public Awareness Campaign

    • Capital Athletic Club

    • Delta Dental - Smile, California

    • Sacramento County District Attorney’s office - Fentanyl Campaign

    • Superior Vision

    • Susan G. Komen "Race For the Cure®"

    • Sutter Health

    • UC Davis Health

    • Western Health Advantage

    • WellSpace Health

    • Aleon Luggage

    • Arden Fair

    • Birdies Slippers

    • Downtown Commons (DOCO)

    • Duraflame

    • Mercedes-Benz of Sacramento

    • The Niello Company

    • Witherell

    • CIF Sac-Joaquin Section

    • Herself Moms/Herself Yoga

    • Sacramento Kings

    • Sacramento Republic FC

    • Sacramento River Cats

    • Zuda Yoga

    • CA Office of Community Partnerships & Strategic Communications - HeatReadyCA

    • CalMHSA

    • CalRecycle

    • California Bureau of Auto Repair

    • California DMV/REAL ID

    • California Department of Boating & Waterways

    • California State Fair

    • California State Franchise Tax Board

    • CDPH

    • Surewest

    • Monterey County Convention & Visitors Bureau

    • Pure Luxury Transportation

    • California State Fair

    • California State Railroad Museum Foundation

    • Sacramento Opera

    • Sacramento Convention & Visitors Bureau

    • Amtrak California

    • California Department of Boating & Waterways

    • Caltrans “Slow for the Cone Zone”

    • Conway Freight

    • Omni-Means

    • Sacramento Regional Transit