Birdies
Slippers with Style
Two stylish moms founded Birdies—a slipper that combines luxury, comfort, and style. As they prepared to launch their product, they needed a visual brand that represented their elevated aesthetic and product vision.
The brand needed to feel elevated and at home among other home and fashion brands that the target audience was already drawn to.
The thin lines evoke bird cages, and the house shape reinforces that these slippers are the perfect complement to whatever is happening in your home—whether that’s an elegant dinner party or a weeknight wine date with friends.
Birdies Take Flight
I played a key role in helping launch Birdies, collaborating closely with founders Bianca and Marisa to shape the brand from the ground up.
My work included art directing and producing the photo shoot of their first collection and designing and coordinating their initial Shopify website. I developed all the packaging, from shoe labels and branded soles to shoe boxes and tissue paper. Finally, I provided creative support for social media, email marketing, and pop-up shops.
