Pure Luxury Transportation
As Pure Luxury approached their 25th anniversary, they aimed to celebrate their remarkable evolution from a single limousine to a distinguished fleet of premier executive vehicles. They sought to ensure their brand better reflected who they are. The refreshed brand was crafted to embody their commitment to excellence and sophistication in transportation.
The shield and letterform “key” embodies stylish, upscale, and timeless luxury. This sophistication was integrated into Pure Luxury's sleek executive fleet, down to the refined details of the branded silk ties worn by their chauffeurs. Every touchpoint reinforced their elevated image.
