Sutter Health
The Power of “Plus”
Healthcare can often feel cold and clinical, but Sutter Health infuses humanity into every interaction. That inspired this concept—a bold, visual representation of how Sutter Health seamlessly connects expert medical care with the moments that matter most in their patient's lives.
Connecting to Care
Using the iconic Sutter cross (or plus sign) as a unifying symbol, along with striking black-and-white photography and clean, minimalist typography, this campaign speaks volumes. It brings emotion, warmth, and authenticity into healthcare in a simple yet powerful way.
